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The Homesteader® reaches New Homeowners, a market made up of affluent households that have not yet established their local buying patterns. New homeowners need home improvement products, contracting services, home furnishings, professional services, the list is virtually endless and they spend much more than established homeowners or renters on these goods and services. These newcomers cannot be targeted by traditional advertising methods or by “word of mouth.”
Because of their high income, excellent credit, an d unfamiliarity with local businesses, new homeowners are one of the best groups to target. The Homesteader reaches this unique group in the most effective and cost-efficient method available: repeated exposure and pertinent editorial.
First published in 1990, The Homesteader is a monthly newspaper for new homeowners. New homeowners in our target distribution area receive free direct-mail subscriptions to the newspaper. The Homesteader may also be available at selected real estate offices and other retail locations to reach homebuyers even before they move in. This combination assures quick and complete coverage of new homeowners in the targeted communities.
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