Advertising 3

The Homesteader’s Niche

· Can cancel ad anytime, need one month notice, and place ads seasonal and time of the year etc

· Reaches this unique group in the most effective and cost-efficient way: repeated exposure and pertinent editorial compared to other direct mail methods.

· Reaches new homeowners for up to 3 years thus building up reader loyalty and offering advertisers repetition to increase the effectiveness of their ads

· Interactive see the Fake Ad contest which measures feedback, Hidden Gems – nominate best restaurant and Reader Referral where we refer services to homeowners

· New – Homeowners will be able to place their own ads or garage sales for free in the texashomesteader.net soon!

Consumer News

· People who move to a new place typically spend more in the first year than they do in the next five year-TRW MARKETING SERVICES

· New homeowners will average $4,323 just in property alterations, appliances and furniture in the first year. Also spend SIX TIMES MORE than existing homeowners during the same time frame- THE BUREAU OF LABOR STATISTICS - 2002

· Home purchasers spend over $8,000 for the new home in the three –month period around the move- some of the purchases include; furniture, appliances, tableware, carpeting, linens, other high cost items like cars, computers, TV, and make important purchase decisions on home insurance, cable / satellite, long distance phones, etc –THE MOVER REPORT

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