Why the Homesteader?
· Targeted (local area) ROI is higher due to income, lifestyle and length of stay
· First Impressions (quick) - first contact when they move in, becomes your long term customer – see our readers survey
· Low cost per contact (< .04 cents / home) in a 5,000 paper circulation.
· Repetition – mailed free up to 3 yrs
· Not just advertising- Editorial is geared to new homeowners (increases readership)
· Complete Package Solution e.g. Can change to different ad options, sizes, upgrades, color and free inserts with first contact programs
· Monthly Community Calendar, kids activities, restaurant review, pet care, did you know facts? And 10 things that interest reader
· Interactive- Fake Ad contest and win $ 50.00 to advertiser (feedback), Reader Referral, home improvements article, Hidden Gem Awards
· Free service directory to all advertisers
· Shelf life of 30 days with editorial that includes project of the month, decorations, recipes, cooking corner, home gardening and landscaping
· Free homeowner’s garage sales and other classified ads both in the publication and online.
· Log on to www.texashomesteader.net for details.
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