Advertising

The Texas Homesteader Edition

· Direct mail to 10,000 new homeowners who move or purchase a home in our community

· Mail to 1000 selected business, non- profit groups, churches, community organizations and neighborhood associations

· We add about 500 to 700 new homeowners monthly to the database.

Our Concept

· The Homesteader reaches New Homeowners, a market made up of affluent households that have not yet established their local buying patterns. Very hard for people to switch once their patterns are established e.g. new dentist, hair dresser, new restaurant, health / fitness

· New homeowners have high income averaging about $ 83,000 annually and therefore they are your long term customers – stays in home 8-10 yrs vs. renters (2yrs)

· Typically young; average age 40, have children and pet services, and 100% need new services and products.

· By maintaining a constant presence in the Homesteader, you get the buyer quickly and are still being seen when the time comes to make purchasing decisions compared to other methods that give you a one time shot – and it could be too early or too late in the decision making process!
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